Blog

Practical thinking on mockups, marketing & craft

Design

How to Present Mobile App Designs Professionally

Raw screenshots lose context. Here is how to use device mockups to present app designs that clients and stakeholders actually understand.

April 5, 20267 min read
ASO

Mockups for App Store Optimization: A Practical Guide

App Store screenshots are your biggest ASO lever after the icon. Here is how to use device mockups to improve conversion rates on your listing.

April 5, 20267 min read
App Marketing

Device Mockups for Pitch Decks and Investor Presentations

Investors evaluate your product in seconds. Device mockups help your app look real, credible, and ready for market inside a pitch deck.

April 5, 20266 min read
Research

Why Context Matters: The Psychology Behind Mockup Effectiveness

Mockups work because of how the brain processes visual information. Here is what research tells us about why context changes perception.

April 5, 20266 min read
Reference

Best Free iPhone Mockups in 2026

Finding free iPhone mockups that don't look cheap is harder than it should be. Here's what to look for and where to find them.

March 13, 20266 min read
App Marketing

iPhone 17 Pro Mockups for App Store Screenshots

Your App Store listing needs to show your app on the device people are actually buying. Here's how to create sharp iPhone 17 Pro screenshots.

March 12, 20265 min read
Workflow

How to Create Phone Mockups Without Photoshop

The PSD-and-smart-object workflow is showing its age. Here's the faster, simpler way to create phone mockups in 2026.

March 11, 20265 min read
ASO

App Store Screenshot Size Guide 2026

Every pixel dimension you need for iPhone, iPad, and Google Play screenshots in one place. Bookmark this.

March 10, 20267 min read
Tools

5 Placeit Alternatives for Mockups in 2026

Compare Canva, Mockey, Mockup World, Artboard Studio and Mockup Freak by workflow, free access and limitations. Find the right fit for your next mockup.

March 10, 20265 min read
App Marketing

Mockup vs Screenshot: Why Context Sells Your App

A bare screenshot shows features. A mockup tells a story. Here's why that difference drives more installs.

March 9, 20264 min read
ASO

How to Create App Store Screenshots That Actually Convert

Your app store listing is a landing page. Here's how to treat it like one. With mockups that sell.

March 9, 20266 min read
Tools

Mockey AI: Free Plan, Exports and Alternatives

Check Mockey’s free download limits, JPG and PNG options, and when a dedicated phone mockup workflow is a better fit.

March 9, 20263 min read
Freelancing

How Freelance Designers Use Mockups to Win More Clients

Your portfolio and proposals are selling before you get a chance to speak. Here's how mockups make that first impression count.

March 8, 20265 min read
Workflow

Phone Mockups Without Photoshop: 5 Ways to Showcase Your App

You don't need a 500MB PSD file and a Creative Cloud subscription to make your app look professional.

March 8, 20265 min read
Tools

Smartmockups Alternatives: Canva, Placeit or Mockup Freak?

Smartmockups has closed. Compare Canva, Placeit and Mockup Freak by what you need to make, free access and the files you download.

March 8, 20264 min read
Reference

iPhone Mockup Sizes and Dimensions for Every Platform (2026)

The complete cheat sheet for iPhone mockup dimensions. App Store, Play Store, Instagram, X, LinkedIn, and more.

March 7, 20264 min read
Tools

4 Free iPhone Mockup Tools Compared in 2026

Compare MockUPhone, Shots, Canva and Mockup Freak by workflow and free access. Choose a device frame, a styled layout or a ready-made scene.

March 6, 20264 min read
App Marketing

Your App Screenshots Are Probably Letting You Down

Most developers spend months on their app and minutes on their screenshots. That's backwards.

March 5, 20264 min read
Design

What Makes an iPhone Mockup Actually Look Real

Most mockups look obviously fake. Here's what separates the ones that fool your eye from the ones that don't.

February 28, 20265 min read
Research

Do Mockups Actually Improve App Store Conversions?

Everyone says mockups convert better. I wanted to see if the data backs it up.

February 20, 20264 min read
Freelancing

Presenting App Designs to Clients Without the Cringe

Flat Figma exports in a slide deck don't do your work justice. There's a better way to run a design review.

February 12, 20264 min read
Workflow

Quick Guide: Exporting Mockups for Every Platform

App Store, Play Store, Instagram, pitch decks. Each platform wants something different. Here's a cheat sheet.

February 5, 20263 min read